May 18, 2013
Applauding A New Trend: Playbill Extras
It’s another can’t-find-time-to-blog weekend for me but rather than turn the ghost light on yet again, I’m going to give a brief shout out to a new trend I've noticed: the fancy inserts producers are tucking into the Playbills for their shows.
The producers for Lucky Guy slipped two glossy inserts into the Playbill I got when my husband K and I saw this bio drama about the late columnist Mike McAlary and the heyday of tabloid journalism in the '80s and ‘90s. One of those cards has a note from director George C. Wolfe on one side and an excerpt from an essay called “Journalism: A Love Story” by the show’s late playwright Nora Ephron on the other. The second insert contains an illustrated note from set designer David Rockwell, detailing how he put together the collage of subway graffiti and other images from the period that decorate the curtain that greets theatergoers when they enter the Broadhurst Theatre.
Getting these extras is like the theatrical equivalent of the bonus items on a DVD. They’re a nice treat and I hope the trend continues to catch on.